Drive Growth with Expert Marketing Solutions

Common Marketing Questions

• How does SEO improve my business?

  SEO is tangible work being done to the website that strengthens its foundation and makes it more appealing to Search Engines. As a result, the website ranks higher and is more visible to prospective clients on Search Engines such as Google and Bing.

• What is on-page vs off-page SEO?

  Any work that’s done on the actual site such as, titles, tags, descriptions, content, website structure, etc., is known as On-Page. Any work not done directly on the website, such as blog writing, link building, social sharing, bookmarking, various content and more is known as Off-Page.

• Should people do SEO if they already rank?

  Absolutely! SEO is dynamic. Search rankings and results shift and change. What works today, may not tomorrow. Google is constantly updating and refining it’s algorithms. Also, as competition increases it’s important to stay on top of SEO so your website continues to be relevant. Good websites, are doing SEO constantly to maintain and continue improving their rankings. You may rank for your core terms, but it’s important to rank for secondary and tertiary terms as well.

• What are the basic Requirements for Website Design & Functionality ?

  • User-Friendly Design – Clean, modern, and mobile-responsive.
  • Fast & Secure – Quick loading speed, SSL security, and reliable hosting.
  • SEO Optimization – Proper meta tags, keywords, and mobile-friendly structure.
  • Engaging Content – High-quality visuals, clear messaging, and valuable information.
  • Essential Features – Contact forms, social media links, and e-commerce (if needed).
  • Analytics & Tracking – Google Analytics, heat maps, and conversion tracking.

• What's social media's role in customer service ?

  Companies know that customer service is important, but a lot of businesses still haven’t formed a specific strategy for addressing online concerns and building social relationships. With 89% of U.S. consumers saying that they’ve gone to a competitor after a poor customer service experience, it’s clear that a business’s ability to listen to complaints and provide solutions is linked to its success.

• Do customers own their website?

  Yes, you own your website. If you choose to move to another hosting service, you are responsible for doing so. It is possible to export your Website.